Wamaitha, Angel’s centre’s founder approached us to do an awareness campaign on a that would not only help them raise funds but also get more volunteers to help out around the home. With budget constraints we needed to tell a different story, we needed to say more than, help us we are in need. We needed to defy the odds of what a children home AD would look like.
We chose to approach it from a selfish angle where one does something because of the assured reward. It’s what you get from what you give! We chose to highlight the superpowers that the individuals received with every encounter they got from visiting the home.
The approach we chose for the campaign was to highlight the emotions that one would experience when they encounter one or the children at the home.
What did the brand get from this?
Within the first week, conversations about the home and how the people can contribute started rolling in not only achieving our goals on increasing awareness but also traffic and contributions.
October 23, 2019