The brief: We need people to look at batteries in a new way.
We need something that will connect our product with our clients
And that’s what we did because the best moments always need to be powered by something. Where there is an action there is a driving source and these was our concept. Everything from the images to the copy; we needed it all to communicate one thing. “The best moments are powered by…. Chloride”
ART DIRECTOR: BRIAN OYUGI
WRITERS: EMERY WARUIMBO
PRODUCTION HOUSE: CREATIVE HUB
March 4, 2019