The Brief: We need something that can cut through this betting marketing; something vibrant, fun & energetic.
We needed a noisier Ad for an already noisy environment hence the jingle.
We needed to create something catchy with an African undertone hence the instrumentals.
My concept revolved around screaming winners and the jingle, which complemented the advert. They weren’t doing anything other than celebrating while the announcer hyped their win and invited the audience to join in the game
ART DIRECTOR: BRIAN OYUGI
DESIGNER: JOB KEVOGO
WRITERS: EMERY WARUIMBO
PRODUCTION HOUSE: MGM studios
February 26, 2019